Every time a lead fills out the form to download and read the eBook, a trigger is activated in your Marketing Automation Platform (such as Eloqua, Marketo, Pardot or Act-On) to add the lead as a member of the campaign associated with that eBook. For example, Salesforce Campaign influence can be created for a particular content asset, such as a gated eBook. Content Marketing Campaign MeasurementĬampaign tracking is a powerful way to measure the effectiveness of an inbound marketing campaign. Salesforce campaign tracking can be used for several distinct use cases. When should Salesforce Campaign Tracking be used? Essentially, multiple leads/opportunities/contacts/accounts can be associated with multiple campaigns.īecause of this relationship, you can effectively track how a single opportunity was influenced by multiple campaigns over its lifetime. Using this a marketer can find out not only how many leads a particular campaign influenced, but also the amount of sales pipeline that was influenced, generated, and ultimately won due to the campaign.Ĭampaign tracking is implemented using what is known in database schema design as a many-to-many relationship. As a result, you can associate Salesforce Campaign Influence with a Lead record, and as it progresses in the sales process and is converted into a Contact and Opportunity record, the Campaign continues to be associated with the new object types. Salesforce Campaign Influence can be associated with multiple native object types in Salesforce including Leads, Contacts, and Opportunities. Persistent Tracking Through Multiple Object Types Salesforce Campaign Influence has a few key benefits over other ways of tracking campaign performance. What are the benefits of Salesforce Campaign Influence? For example, you can use campaign tracking to see how a print, direct mail, pay-per-click, trade show, content marketing, or cold calling campaign performed in terms of the leads, opportunities, and revenue it generated or influenced. Salesforce Campaign Influence can track how various marketing and sales initiatives have performed from the mid-to-bottom of the funnel. Campaign tracking is available in the following editions of Salesforce: Campaigns are essentially many-to-many mappings between a Campaign object in Salesforce, and the Leads, Opportunities, or Contacts that are members of the campaign. Salesforce campaign influence allows you to associate an Opportunity to multiple campaigns. With Salesforce Campaign Influence, you can effectively track the impact of a marketing campaign throughout the larger portion of the sales funnel, starting with a Lead all the way through to a closed Opportunity. One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality.
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